The specialty patients cannot name

Patients search for their condition rather than for an interventional radiologist, and much of an IR practice is built through other physicians. The work has to reach both.

Sample work

Birchwood Vascular & Interventional

Referral kit

Referring-physician letter

Letter, 8.5 × 11, one side.

A physician writing to a colleague, setting out the criteria for referral, citing outcomes with the source visible, and closing with the ways to make contact. The outcomes panel in this sample is a labeled placeholder.

Referral kit

Capabilities sheet

Sheet, 8.5 × 11, one side.

Organized by referring specialty, so that an obstetrician-gynecologist sees the entries relevant to their patients. The lower half specifies what should accompany the referral.

Referral kit

Referral form

Form, 8.5 × 11, one side, with fax cover.

Fields for anticoagulation, contrast history and renal function, which determine candidacy for most of what an IR practice offers. An office-use strip at the foot records receipt and scheduling.

References

Clinical statements in the work above trace to these sources, which are also printed on the pieces themselves.

The specialty patients cannot name

Birchwood Vascular & Interventional

Referring-physician letter

Capabilities sheet

Referral form

References

If this is your specialty