Sample work
Northline Family Dental
Direct mail
Patient mailer
Postcard, 6 × 4, two sides, with USPS clear zones observed.
Supplied in three versions, one illustrated and two photographic. The address side is deliberately sparse, because additional content in that area is what causes a mailing to be surcharged.
Patient brochure
Practice overview brochure
Tri-fold, 11 × 8.5, roll fold with unequal panels.
What a new patient takes home: services, the dentists, hours, location and what a first appointment involves. The panels are 3.6875, 3.6875 and 3.625 inches, because equal panels buckle at the fold.
Procedure education
Procedure brochure
Tri-fold, 11 × 8.5, with a matching 11 × 17 poster.
Given to a patient who has just been told they require root canal treatment. The clinical statements trace to the American Association of Endodontists and the sources are printed on the back panel.
Reputation
Review card
Card, 3.5 × 2, two sides.
Handed to the patient at checkout. It makes a request and offers nothing in return. The QR code was tested by decoding it from the print-resolution file.
